Human Contact Is Becoming a Luxury

Human Contact Is Becoming a Luxury

March 23, 2019
Nellie Bowles, NY Times

Life for anyone but the very rich — the physical experience of learning, living and dying — is increasingly mediated by screens. Not only are screens themselves cheap to make, but they also make things cheaper. Any place that can fit a screen in (classrooms, hospitals, airports, restaurants) can cut costs. And any activity that can happen on a screen becomes cheaper. The richer you are, the more you spend to be offscreen. The texture of life, the tactile experience, is becoming smooth glass. Milton Pedraza, chief executive of The Luxury Institute [https://www.luxuryinstitute.com/] advises companies on how the wealthiest want to live and spend, and he has found is that the wealthy want to spend on anything human. “What we are seeing now is the luxurification of human engagement.”

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